Neuro Marketing: A Review

The paper examined Neuro marketing, the emerging field in the marketing in the study of consumer behaviour with neurosciences which makes use of brain to detect hidden information about consumer purchase decision. The study is descriptive which reviewed various scientific studies carried out in the field of neuro marketing. It examines the concept of neuro marketing, methods and techniques of neuro marketing such as Functional Magnetic Resonance Imaging (FMRI), Electroencephalography (EEG), Magnetic Encephalography (MEG), Eye tracking, Galvanic skin response etc, and perspectives of neuro marketing, challenges of neuro marketing ad the managerial implication to the use of neuro marketing.