Consumer Perceived Risk in Online Shopping Among Students of University of Benin, Edo State

Perceived Risk Online Shopping E Commerce Consumer Behaviour

Clara Chika Ngerem & Martins Ehichoya — volume 10, issue 4 — pp. 13-23

Neuro Marketing: A Review

Neuro Marketing Consumer Behaviour Neuroscience Brain Research

Okokon Attih — volume 3, issue 2 — pp. 145-149

Consumer Behaviour Models: Insights and Implications for Public Policy Debate

Consumer Behaviour Modeling Insights Implications Public Policy Debate

Nkanikpo I. Ibok & Aniebiet Etuk — volume 3, issue 1 — pp. 136-152