Service Marketing Issues: A Review
Journal Article

Okokon Attih, Iniabasi J. Ikpe & Abasiama A. Mfon

Service marketing Characteristics of services Service marketing mix elements

Volume 2, Issue 1 — pp. 19-22

Neuro Marketing: A Review
Journal Article

Okokon Attih

Neuro marketing consumer behaviour neuroscience brain research

Volume 3, Issue 2 — pp. 145-149