Digital Technology Adoption and Growth of Youth Entrepreneurship in Kaduna State

Adoption Cloud Computing Digital Technology E Commerce Youth Entrepreneurship

Musa Umar Doshiro, Vincent Paul, Usman Salamatu Aliyu & Shepherd Paul — volume 10, issue 4 — pp. 1-12

Digital Transformation and Brand Engagement in Developing Economies: A Critical Analysis of Coca-Cola’s Online Platform Strategies for Enhancing Customer Engagement in Nigeria

Digital Transformation Consumer Engagement Social Media Digital Technology Customer Experience Coca Cola Nigeria Developing Economies

Charles B. Bassey & Aniebiet J. Etuk — volume 10, issue 2 — pp. 78-87