Digital Technology Adoption and Growth of Youth Entrepreneurship in Kaduna State

The digital revolution has transformed global entrepreneurship, offering young business owners unprecedented opportunities for innovation and growth. However, in Kaduna State, Nigeria, the potential of digital technologies to catalyze youth entrepreneurship remains overlooked and unevenly realized. While digital tools like e-commerce platforms and cloud computing show limited adoption among young entrepreneurs. This study investigates the effect of digital technology adoption on the growth of youth entrepreneurship in Kaduna State. A survey research design was employed, targeting 375 registered young entrepreneurs drawn using Krejcie and Morgan’s (1970) sample size table. Primary data was collected through structured questionnaire and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings revealed that cloud computing does not have a statistically significant effect on youth entrepreneurship growth. However, e-commerce, crowdfunding, and digital payment platforms exhibited a significant positive effect, enhancing business accessibility, funding opportunities, and transaction efficiency. Based on these findings, it was recommended that government agencies, entrepreneurship development centres, and private sector stakeholders should promote affordable cloud services for youth entrepreneurs. Moreover, youth entrepreneurs should be encouraged to adopt e-commerce channels to expand market reach beyond local boundaries.