Brand Extension as a Catalyst for Brand Equity Formation and Reinforcement: A Conceptual and Empirical Examination

Brand Extension Brand Equity Customer Retention Brand Association Brand Trust

Chiyem Okorie — volume 11, issue 4 — pp. 52-68

Influence of Brand Loyalty Programs on Customer Retention of MTN Nigeria Service Centres in Akwa Ibom State, Nigeria

Brand Loyalty Programs Customer Retention Airtime Bonuses Data Gifts Device Discounts Mtn Nigeria Akwa Ibom State Customer Loyalty

Udoka I. Francis & Aniebiet J. Etuk — volume 10, issue 2 — pp. 36-45

Logistics Service Recovery and Customer Retention in the Construction Aggregates Industry in Cross River State

Logistics Management Service Failure Service Recovery Customer Retention Haulage and Transportation

Eyo E. Essien, Dafe O. Akene & Edim E. James — volume 9, issue 1 — pp. 81-105