Branding and Digital Engagement Strategies for Global Promotion of Indigenous Alcoholic Beverages in Uyo, Nigeria
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Raphael A. Udo & Aniebiet J. Etuk

Branding Digital Engagement Strategies Global Promotion Indigenous Alcoholic Beverages Uyo Nigeria

Volume 10, Issue 2 — pp. 68-77 | DOI: 10.61090/aksujomas.2025.10207

Influence of Global Marketing Dynamics on Viral Strategies of Coca-Cola Company in Nigeria
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Aniebiet J. Etuk & Michael O. Essien

Global Marketing Dynamics Viral Strategies Coca-Cola Nigeria

Volume 10, Issue 2 — pp. 61-67 | DOI: 10.61090/aksujomas.2025.10206

Influence of Brand Loyalty Programs on Customer Retention of MTN Nigeria Service Centres in Akwa Ibom State, Nigeria
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Udoka I. Francis & Aniebiet J. Etuk

Brand Loyalty Programs Customer Retention Airtime Bonuses Data Gifts Device Discounts MTN Nigeria Akwa Ibom State Customer Loyalty

Volume 10, Issue 2 — pp. 36-45 | DOI: 10.61090/aksujomas.2025.10204

Web Presence and Search Engine Optimization on Hotel Patronage in Akwa Ibom State, Nigeria
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Justina E. Ekong, Bassey O. Attih & Aniebiet J. Etuk

Web presence search engine optimization online bookings hotel patronage

Volume 9, Issue 2 — pp. 1-15 | DOI: 10.61090/aksujomas.9201

Entrepreneurial Marketing Strategies and the Performance of Small and Medium Enterprises (SMEs) in Uyo Metropolis, Akwa Ibom State
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Raphael M. Mark & Aniebiet J. Etuk

Entrepreneurial Marketing Strategies product strategy customers patronage promotion strategy profitability price strategy market share

Volume 9, Issue 1 — pp. 129-153 | DOI: 10.61090/aksujomas.9107