Social Media Marketing and Customer’s Buying Behaviour of Electronic Products in Akwa Ibom State.
Journal Article

Ndifreke B. Akpan, Nkanikpo I. Ibok, Aniebiet J. Etuk & Okokon B. Attih

Social Media Marketing Customer’s engagement Quality content Brand reputation Customer Buying Behaviour Electronic products Akwa Ibom State

Volume 10, Issue 4 — pp. 39-46 | DOI: 10.61090/aksujomas.10404

Digital Service in Global Marketing and Customer Satisfaction of Temu Online Shop in Akwa Ibom State, Nigeria
Journal Article

Michael O. Essien & Aniebiet J. Etuk

Digital Service Global Marketing Customer Satisfaction Temu Online Shop Akwa Ibom State Nigeria

Volume 10, Issue 3 — pp. 135-143 | DOI: 10.61090/aksujomas.10312

Cross-Border Digital Marketing Strategies in Emerging Market: A Case Study of Zenith Bank’s Expansion into Ghana
Journal Article

Udoka I. Francis & Aniebiet J. Etuk

Cross-Border Marketing Digital Marketing Strategies Emerging Markets Social Media Engagement SEM Localized Website Content Mobile Marketing Campaigns Financial Services Market Penetration Zenith Bank Ghana

Volume 10, Issue 3 — pp. 105-115 | DOI: 10.61090/aksujomas.10309

E-Branding and Customer Patronage in the International Market: Insights from Tantalizers Plc, Uyo
Journal Article

Raphael A. Udo & Aniebiet J. Etuk

E-Branding Customer Patronage International Market Tantalizers Plc Uyo

Volume 10, Issue 2 — pp. 88-98 | DOI: 10.61090/aksujomas.2025.10209

Digital Transformation and Brand Engagement in Developing Economies: A Critical Analysis of Coca-Cola’s Online Platform Strategies for Enhancing Customer Engagement in Nigeria
Journal Article

Charles B. Bassey & Aniebiet J. Etuk

Digital Transformation Consumer Engagement Social Media Digital Technology Customer Experience Coca-Cola Nigeria Developing Economies

Volume 10, Issue 2 — pp. 78-87 | DOI: 10.61090/aksujomas.2025.10208