Revenue Generation as a Driver of Airline Sustainability in Nigeria’s Aviation Industry

Organisational sustainability has become a challenge in Nigeria’s aviation sector, arising from a volatile business environment in which operational costs are high. In spite of the economic prospects of the aviation sector, most operators run into debts and financial crisis. This study was motivated to investigate the extent to which revenue generation is a turnaround strategy to drive airline sustainability in Nigeria’s aviation industry. Ten active domestic airlines with operational base in Lagos were selected for the study. By means of multistage, purposive and proportionate stratified random sampling techniques, sample respondents were drawn into the study. Primary data were gathered using a research questionnaire, and a sample of 281 participants constituted the study sample size. The study employed quantitative analytical cross-sectional survey design. SPSS version 28 software was deployed for the analysis of data collected while hypothesis was tested with inferential statistics using linear and multiple regression. Result showed that revenue generation as turnaround strategy has significant positive effect on organisational sustainability of airline operation in Nigeria, with r- squared of 0.180 and an adjusted r-squared of 0.167. Model of the regression analysis shows statistical significance (p < 0.05). In conclusion, revenue generation is significantly strategic for airlines in Nigeria. Nevertheless, it is recommended that idle assets be retrenched and converted into additional revenue for the continued operation of airline services.