The study investigated the factors influencing differential pricing strategy of hoteliers in Calabar
Metropolis. The objective was to assess the influence of room view/ facilities, accessibility and seasonality
of events on differential pricing strategy of hoteliers in Calabar Metropolis. Survey design was adopted.
Questionnaire was used to collect primary data for the analysis. Three null hypotheses were formulated
and tested. The Pearson moment correlation statistical tool was used to analyze the hypotheses with the
aid of statistical package for social sciences (SPSS) version 23. The result revealed that augmented room
view/facilities, accessibility of hotels and seasonality of events have significant relationship with
differential pricing strategy of hoteliers in Calabar Metropolis. It was recommended that there should be
a proper collaboration between destination managers and hoteliers for effective policy formulation on
room design/arrangements as well as siting of hotel locations. The study also recommended participation
of hoteliers in seasonal events planning in Calabar Metropolis.
