Culture and Consumption of Consumer Products in Cross River State, Nigeria
Journal Article

Patience A. Ekpo, Joseph A. Anyadighibe & Joy S. Akpan

Cultural cultural value cultural norms traditional beliefs consumer products

Volume 11, Issue 1 — pp. 62-72

Packaging and Consumers' Brand Loyalty of Fast Moving Consumer Goods
Journal Article

Joseph A. Anyadighibe

Packaging colour material size information brand loyalty

Volume 9, Issue 1 — pp. 200-213 | DOI: 10.61090/aksujomas.9110

Relationship Marketing and Customer Loyalty of Deposit Money Banks: A Post Covid-19 Pandemic Survey in Calabar, Nigeria
Journal Article

Joseph A. Anyadighibe, Nsobiari F. Awara, Akabomita C. Mkpang & Benjamin E. Ekom

Relationship Marketing Service quality/performance Loyalty COVID- 19

Volume 8, Issue 1&2 — pp. 129-149 | DOI: 10.61090/aksujomas.2023.010

Motivation and Staff Performance of Commercial Banks in Calabar Metropolis
Journal Article

Glory S. Etim, Joseph A. Anyadighibe, Emmanuel R. Awubi & Gift A. Essien

Motivation employee autonomy growth path job benefits and performance

Volume 8, Issue 1&2 — pp. 107-116 | DOI: 10.61090/aksujomas.2023.008

Service Quality Delivery and Customers Patronage of Eateries
Journal Article

Aniebiet Etuk, Joseph A. Anyadighibe, Maurice S. Ezekiel & Arobor F. Adima

Service quality delivery convenience customization staff competence service innovation quality of ingredients and customers’ patronage

Volume 8, Issue 1&2 — pp. 11-28 | DOI: 10.61090/aksujomas.2023.002