Volume 11, Issue 4
Published July, 2026

• Chief Executive Officer (CEO) Attributes and Market Value of Listed Industrial Goods Firms in Nigeria
  Journal Article

  
  Mavis Kelechi Njoku, Eno Gregory Ukpong, Michael David Essien & Stella Augustine Akpan
  

  CEO attributes Market value Market capitalization Gender Origin educational qualification

  Volume 11, Issue 4 — pp. 1-13 | DOI: 10.61090/aksujomas.11401

• Human Capital Development Strategies for inmates in Medium Security Custodial Center, Cross Rivers State, Nigeria
  Journal Article

  
  Uforo Etim Eyo, Akpanim N. Ekpe, Ekong E. Daniel & Atairet C. Atairet
  

  Educational Support Laundry Training Human Capital Development Nigerian Correctional Service Medium Security Custodial Center

  Volume 11, Issue 4 — pp. 14-26 | DOI: 10.61090/aksujomas.11402

• Talent Attraction and Talent Identification as Drivers of Innovative Work Behaviour Among Nigerian University Employees
  Journal Article

  
  Emmanuel O. Efe-Imafidon & Christianah T. Akintayo
  

  Talent attraction Talent identification Innovative work behaviour Talent management Higher education Nigeria

  Volume 11, Issue 4 — pp. 27-40 | DOI: 10.61090/aksujomas.11403

• Corporate Image Management and the Performance of United Bank for Africa Plc, Uyo, Akwa Ibom State
  Journal Article

  
  Udong Monde Uwah
  

  Corporate Image Management Corporate Identity Corporate Communication Performance Banking Sector

  Volume 11, Issue 4 — pp. 41-51 | DOI: 10.61090/aksujomas.11404

• Brand Extension as a Catalyst for Brand Equity Formation and Reinforcement: A Conceptual and Empirical Examination
  Journal Article

  
  Chiyem Okorie
  

  Brand Extension Brand Equity Customer Retention Brand Association Brand Trust

  Volume 11, Issue 4 — pp. 52-68 | DOI: 10.61090/aksujomas.11405

• Social Innovation and Business Competitiveness of Indigenous Oil and Gas Companies in Lagos State, Nigeria
  Journal Article

  
  Kehinde Olubade Olotu, Ayodele Oniku & Wura Abiola
  

  Social innovation business competitiveness social licence to operate sustainable entrepreneurship indigenous oil and gas companies Nigeria

  Volume 11, Issue 4 — pp. 69-76 | DOI: 10.61090/aksujomas.11406

• Factors Influencing Individuals’ Interest in Entrepreneurship
  Journal Article

  
  Luka Haruna, Abubakar Sadiq Usman, Haruna Dadun Hamza & Babangida Muhammad Musa
  

  Individuals Interest Entrepreneurship Factors Influences Individuals Interest

  Volume 11, Issue 4 — pp. 77-88 | DOI: 10.61090/aksujomas.11407

• Civilian Participation in Security Stability: Case Study of Civilian Joint Task Force in Borno State, Nigeria
  Journal Article

  
  Emmanuel Ibrahim Mbitsa, Omitola Bolaji & John Agbonifo
  

  Civilian Participation Security Stability CJTF Counterinsurgency Borno State Community Security

  Volume 11, Issue 4 — pp. 89-98 | DOI: 10.61090/aksujomas.11408

• Puppetry Pedagogy in the Digital Age: A Strategy for Effective Storytelling in Contemporary Theatre
  Journal Article

  
  Aniebiet Unwana Mbede
  

  Puppetry Pedagogy Contemporary Theatre Digital Technology Storytelling Theatre-in-Education

  Volume 11, Issue 4 — pp. 99-109 | DOI: 10.61090/aksujomas.11409

• Human Resource Management Theory Adaptability and Employees’ Efficiency in Selected Deposit Money Banks in Abuja, Nigeria
  Journal Article

  
  Eucharia Chibuzo Ume, Ngozika Nwosu & Gladys Ebere Ugwu
  

  HRM Adaptability Employees’ Efficiency Deposit Money Banks Training HR Technology

  Volume 11, Issue 4 — pp. 110-128 | DOI: 10.61090/aksujomas.11411

• Digital Marketing and Information Technology: Leveraging Innovations for Business Opportunities and Growth in a Disruptive Economy
  Journal Article

  
  Godwin Essang Esu & Enobong Ekaetor
  

  Digital marketing IT Innovation SEO SEM RACE

  Volume 11, Issue 4 — pp. 129-137 | DOI: 10.61090/aksujomas.11411

• Enhancing Children’s Intelligence Quotient Through Indigenous Play: A Study of Ibibio Traditional Games in Uyo, Nigeria
  Journal Article

  
  Mary Udo Ekanem, Lucy Michael Iseyen & Bassey Ekpeyong Bassey
  

  Ibibio Traditional Games Intelligence Quotient Cognitive Development Indigenous Knowledge Systems Sociocultural Theory

  Volume 11, Issue 4 — pp. 138-148 | DOI: 10.61090/aksujomas.11412

• Consumer Trust and Ethical Marketing Claims in Alliance-Branded Products: A Study of Nigerian Fast-Moving Consumer Goods Manufacturing Companies
  Journal Article

  
  Adeyemi Abdulwasiu Adebayo
  

  Brand Integrity Claim Credibility Consumer Trust Ethical Marketing Ethical Standards

  Volume 11, Issue 4 — pp. 149-160 | DOI: 10.61090/aksujomas.11413

• Change Management and Employee Resistance to Change: The Mediating Roles of Empathy, Transparent Communication, and Employee Involvement
  Journal Article

  
  Itohan Iyobhebhe, Usio Uchechi Taiga, Henry Okundalaiye, Sherifat Olayinka Fowosere, Rotimi Senbanjo & Stella Nkwoji-Opurum
  

  Change implementation Employee resistance to change Managerial empathy Transparent communication Employee involvement Social Exchange Theory

  Volume 11, Issue 4 — pp. 161-171 | DOI: 10.61090/aksujomas.11414

• Methodological approaches to Early Warning Systems and Conflict Prevention
  Journal Article

  
  Amah Maclean Williams, Stephen Asuquo Umoh & Otobong Alphonsus Sampson
  

  Early Warning Systems Governments Conflict Prevention

  Volume 11, Issue 4 — pp. 172-188 | DOI: 10.61090/aksujomas.11415

• Consumer Survival Buying Behaviour during Inflation: An examination of Brand Switching among Customers of EFGMARTS, Uyo Metropolis, Nigeria
  Journal Article

  
  Cornelius Iniobong Ibanga
  

  Inflation Consumer Behaviour Survival Buying Behaviour Brand Switching Price Sensitivity Customer Loyalty EFG Marts.

  Volume 11, Issue 4 — pp. 189-203 | DOI: 10.61090/aksujomas.11416

• WhatsApp Business App and Customer Retention of Thrift Vendors in Uyo Metropolis, Nigeria: A Conceptual Review
  Journal Article

  
  Idiongo Mark Anthony
  

  Customer engagement customer retention social commerce thrift vendors whatsApp business

  Volume 11, Issue 4 — pp. 204-216 | DOI: 10.61090/aksujomas.11417

• Survival Strategies and SMEs Sustainability in Lagos State: The Moderating Role of Artificial Intelligence Adoption
  Journal Article

  
  Olufemi Ebenezer Osobu, Patrick Sunday Okonji, Olufemi Olabode Olayemi & Olusegun Emmanuel Akinwale
  

  Artificial Intelligence Cost control Diversification Innovation Survival strategies Sustainability

  Volume 11, Issue 4 — pp. 217-232 | DOI: 10.61090/aksujomas.11418

• AI Driven Customer Service and Customer Patronage of Ibom Hotel and Golf Resort Hotel, Uyo Metropolis
  Journal Article

  
  Mmenyene-Abasi S. Effiong, Ediongsenyene F. Akpan & Inemesit E. Uwah
  

  Artificial Intelligence (AI) AI Responsiveness AI Personalization AI-Driven Service Recovery Customer Patronage Ibom Hotels & Golf Resort Uyo Metropolis

  Volume 11, Issue 4 — pp. 233-244 | DOI: 10.61090/aksujomas.11419

• An Appraisal of the 2024 AKSUFEST Administrative Thrusts in Performing Arts: Contingency Planning and Crisis Management in Perspective
  Journal Article

  
  Anietie Udofia, Stephen Asuquo Umoh, Aniekan James Akpan & Mary Emmanuel Emah
  

  AKSUFEST Contingency Planning Crisis Management Administrative Thrusts

  Volume 11, Issue 4 — pp. 245-254 | DOI: 10.61090/aksujomas.11420

• Experiential Marketing and Consumer Loyalty in Akwa Ibom State: Evidence from Champion Lager Beer
  Journal Article

  
  Patrick Imoh-Ita
  

  Experiential marketing consumer loyalty sensory activations intellectual brand encounters Champion Beer

  Volume 11, Issue 4 — pp. 255-259 | DOI: 10.61090/aksujomas.11421

• Open Communication and Teamwork as Predictors of Employee Performance Efficiency among Service Firms in Nigeria
  Journal Article

  
  Godspower Akpoyibo
  

  Teamwork open communication employee performance efficiency collaboration innovation service firms Nigeria

  Volume 11, Issue 4 — pp. 260-274 | DOI: 10.61090/aksujomas.11422