Volume 10, Issue 2
Published July, 2025

• Onboarding and Employee Engagement in Deposit Money Banks in Akwa Ibom State
  Journal Article

  
  Ofonime Ubong Bassey Umombe, Victoria Sunday Umana & Aniebiet Enyinmfon Nwoko
  

  Onboarding Social Integration Functional Integration Employee Engagement Deposit Money Banks

  Volume 10, Issue 2 — pp. 1-11 | DOI: 10.61090/aksujomas.2025.10201

• Dynamic Capabilities and Organisational Effectiveness of Insurance Companies in South-South Zone, Nigeria
  Journal Article

  
  Baridacara Matthew Gbosi, Victoria Sunday Umana & Aniebiet Enyinmfon Nwoko
  

  Dynamic Capabilities Sensing Capability Learning Capability Reconfiguration Capability Organizational Effectiveness

  Volume 10, Issue 2 — pp. 12-21 | DOI: 10.61090/aksujomas.2025.10202

• Recognition and Reward as Correlate of Employees’ Job Satisfaction in Public Service Organizations in Yenagoa, Bayelsa State.
  Journal Article

  
  Eucharia C. Ume
  

  Recognition Reward Employee Job Satisfaction Public Service Organizations Yenagoa

  Volume 10, Issue 2 — pp. 22-35 | DOI: 10.61090/aksujomas.2025.10203

• Influence of Brand Loyalty Programs on Customer Retention of MTN Nigeria Service Centres in Akwa Ibom State, Nigeria
  Journal Article

  
  Udoka I. Francis & Aniebiet J. Etuk
  

  Brand Loyalty Programs Customer Retention Airtime Bonuses Data Gifts Device Discounts MTN Nigeria Akwa Ibom State Customer Loyalty

  Volume 10, Issue 2 — pp. 36-45 | DOI: 10.61090/aksujomas.2025.10204

• Public Relations in Contemporary Academic Libraries
  Journal Article

  
  Iniobong M. Akai & Unwana I. Udoh
  

  Academic Library Community Contemporary Times Public Relations

  Volume 10, Issue 2 — pp. 46-60 | DOI: 10.61090/aksujomas.2025.10205

• Influence of Global Marketing Dynamics on Viral Strategies of Coca-Cola Company in Nigeria
  Journal Article

  
  Aniebiet J. Etuk & Michael O. Essien
  

  Global Marketing Dynamics Viral Strategies Coca-Cola Nigeria

  Volume 10, Issue 2 — pp. 61-67 | DOI: 10.61090/aksujomas.2025.10206

• Branding and Digital Engagement Strategies for Global Promotion of Indigenous Alcoholic Beverages in Uyo, Nigeria
  Journal Article

  
  Raphael A. Udo & Aniebiet J. Etuk
  

  Branding Digital Engagement Strategies Global Promotion Indigenous Alcoholic Beverages Uyo Nigeria

  Volume 10, Issue 2 — pp. 68-77 | DOI: 10.61090/aksujomas.2025.10207

• Digital Transformation and Brand Engagement in Developing Economies: A Critical Analysis of Coca-Cola’s Online Platform Strategies for Enhancing Customer Engagement in Nigeria
  Journal Article

  
  Charles B. Bassey & Aniebiet J. Etuk
  

  Digital Transformation Consumer Engagement Social Media Digital Technology Customer Experience Coca-Cola Nigeria Developing Economies

  Volume 10, Issue 2 — pp. 78-87 | DOI: 10.61090/aksujomas.2025.10208

• E-Branding and Customer Patronage in the International Market: Insights from Tantalizers Plc, Uyo
  Journal Article

  
  Raphael A. Udo & Aniebiet J. Etuk
  

  E-Branding Customer Patronage International Market Tantalizers Plc Uyo

  Volume 10, Issue 2 — pp. 88-98 | DOI: 10.61090/aksujomas.2025.10209

• Currency Devaluation and Performance of Small and Medium Enterprises (SMEs) in Nigeria
  Journal Article

  
  Harrison Ogbeide Eromosele
  

  Currency Devaluation Performance Small and Medium Enterprises (SMEs) Nigeria

  Volume 10, Issue 2 — pp. 99-114 | DOI: 10.61090/aksujomas.2025.10210

• Human Resource Policies Protection and Sexual Harassment at the Workplace in Nigeria: An Appraisal
  Journal Article

  
  Atairet C. Atairet & Kate U. Paul
  

  Human Resource Policies Sexual Harassment Organizational Culture Conditions of Service Public Service Rules

  Volume 10, Issue 2 — pp. 115-123