Socio-Cultural Factors and Brand Patronage of TECNO Products in Uyo Metropolis, Akwa Ibom State
Socio Cultural Factors Peer Group Influence Social Norms and Customs Family Affiliation Brand Patronage and Tecno
Godstime Donatus Asuquo, Imoh C. Uford & Abasiama A. Mfon — volume 11, issue 5 — pp. 71-81