Cross-Border Digital Marketing Strategies in Emerging Market: A Case Study of Zenith Bank’s Expansion into Ghana

Cross Border Marketing Digital Marketing Strategies Emerging Markets Social Media Engagement Sem Localized Website Content Mobile Marketing Campaigns Financial Services Market Penetration Zenith Bank Ghana

Udoka I. Francis & Aniebiet J. Etuk — volume 10, issue 3 — pp. 105-115

Social Media Engagement and Performance of Small and Medium Scale Enterprises (SMEs) in Akwa Ibom State

Social Media Engagement Content Creation and Sharing Brand Building and Awareness Networking and Collaboration Performance Small and Medium Scale Enterprises Akwa Ibom State

Justine S. Offong, Sunday J. Akpan & Abasiama A. Mfon — volume 10, issue 2 — pp. 141-148