Digital Transformation and Brand Engagement in Developing Economies: A Critical Analysis of Coca-Cola’s Online Platform Strategies for Enhancing Customer Engagement in Nigeria

Digital Transformation Consumer Engagement Social Media Digital Technology Customer Experience Coca Cola Nigeria Developing Economies

Charles B. Bassey & Aniebiet J. Etuk — volume 10, issue 2 — pp. 78-87

Impact of E-Marketing on the Performance of Selected Airlines in Akwa Ibom State Nigeria

E World E Issues E Campaign E Marketing Search Engine E Tools Social Media

Aniebiet J. Etuk & Anietie B. Akpan — volume 1, issue 1 — pp. 10-21