Digital Marketing and Information Technology: Leveraging Innovations for Business Opportunities and Growth in a Disruptive Economy

Digital Marketing It Innovation Seo Sem Race

Godwin Essang Esu & Enobong Ekaetor — volume 11, issue 4 — pp. 129-137

Cross-Border Digital Marketing Strategies in Emerging Market: A Case Study of Zenith Bank’s Expansion into Ghana

Cross Border Marketing Digital Marketing Strategies Emerging Markets Social Media Engagement Sem Localized Website Content Mobile Marketing Campaigns Financial Services Market Penetration Zenith Bank Ghana

Udoka I. Francis & Aniebiet J. Etuk — volume 10, issue 3 — pp. 105-115