Shift from Marketing Mix to Relationship Marketing and Performance of Nigerian Banks

Desk Research Marketing Mix Performance of Banks Relationship Marketing Nigeria

Augusta Ebere Ibeze & Bolajoko N. Dixon-Ogbech — volume 11, issue 3 — pp. 201-215

Relationship Marketing and Customer Loyalty of Deposit Money Banks: A Post Covid-19 Pandemic Survey in Calabar, Nigeria

Relationship Marketing Service Quality Performance Loyalty Covid 19

Joseph A. Anyadighibe, Nsobiari F. Awara, Akabomita C. Mkpang & Benjamin E. Ekom — volume 8, issue 1&2 — pp. 129-149