Digital Transformation and Brand Engagement in Developing Economies: A Critical Analysis of Coca-Cola’s Online Platform Strategies for Enhancing Customer Engagement in Nigeria
Digital Transformation Consumer Engagement Social Media Digital Technology Customer Experience Coca Cola Nigeria Developing Economies
Charles B. Bassey & Aniebiet J. Etuk — volume 10, issue 2 — pp. 78-87Branding and Digital Engagement Strategies for Global Promotion of Indigenous Alcoholic Beverages in Uyo, Nigeria
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Raphael A. Udo & Aniebiet J. Etuk — volume 10, issue 2 — pp. 68-77Influence of Global Marketing Dynamics on Viral Strategies of Coca-Cola Company in Nigeria
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Aniebiet J. Etuk & Michael O. Essien — volume 10, issue 2 — pp. 61-67Traditional Information Communication Practices of the Annang People of Ikot Ekpene Local Government Area of Akwa Ibom State, Nigeria
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Iniobong M. Akai, Edidiong Akpan-Atata & Unwana I. Udoh — volume 10, issue 1 — pp. 279-293Foreign Direct Investment and Agricultural Exports in Nigeria
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Harrison Ogbeide Eromosele — volume 10, issue 1 — pp. 217-229