Improving Rural Transportation: An Analysis of the Strategies Towards Rural Access and Mobility Project in Osun State, Nigeria
Rural Roads Construction Effective Strategies Residents in Osun State Nigeria
Funmilayo Bosede Oladosu — volume 10, issue 3 — pp. 51-61Currency Devaluation and Performance of Small and Medium Enterprises (SMEs) in Nigeria
Currency Devaluation Performance Small and Medium Enterprises ( Smes) Nigeria
Harrison Ogbeide Eromosele — volume 10, issue 2 — pp. 99-114Digital Transformation and Brand Engagement in Developing Economies: A Critical Analysis of Coca-Cola’s Online Platform Strategies for Enhancing Customer Engagement in Nigeria
Digital Transformation Consumer Engagement Social Media Digital Technology Customer Experience Coca Cola Nigeria Developing Economies
Charles B. Bassey & Aniebiet J. Etuk — volume 10, issue 2 — pp. 78-87Branding and Digital Engagement Strategies for Global Promotion of Indigenous Alcoholic Beverages in Uyo, Nigeria
Branding Digital Engagement Strategies Global Promotion Indigenous Alcoholic Beverages Uyo Nigeria
Raphael A. Udo & Aniebiet J. Etuk — volume 10, issue 2 — pp. 68-77Influence of Global Marketing Dynamics on Viral Strategies of Coca-Cola Company in Nigeria
Global Marketing Dynamics Viral Strategies Coca Cola Nigeria
Aniebiet J. Etuk & Michael O. Essien — volume 10, issue 2 — pp. 61-67