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Keyword: Nigeria

Improving Rural Transportation: An Analysis of the Strategies Towards Rural Access and Mobility Project in Osun State, Nigeria

Rural Roads Construction Effective Strategies Residents in Osun State Nigeria

Funmilayo Bosede Oladosu — volume 10, issue 3 — pp. 51-61
Currency Devaluation and Performance of Small and Medium Enterprises (SMEs) in Nigeria

Currency Devaluation Performance Small and Medium Enterprises ( Smes) Nigeria

Harrison Ogbeide Eromosele — volume 10, issue 2 — pp. 99-114
Digital Transformation and Brand Engagement in Developing Economies: A Critical Analysis of Coca-Cola’s Online Platform Strategies for Enhancing Customer Engagement in Nigeria

Digital Transformation Consumer Engagement Social Media Digital Technology Customer Experience Coca Cola Nigeria Developing Economies

Charles B. Bassey & Aniebiet J. Etuk — volume 10, issue 2 — pp. 78-87
Branding and Digital Engagement Strategies for Global Promotion of Indigenous Alcoholic Beverages in Uyo, Nigeria

Branding Digital Engagement Strategies Global Promotion Indigenous Alcoholic Beverages Uyo Nigeria

Raphael A. Udo & Aniebiet J. Etuk — volume 10, issue 2 — pp. 68-77
Influence of Global Marketing Dynamics on Viral Strategies of Coca-Cola Company in Nigeria

Global Marketing Dynamics Viral Strategies Coca Cola Nigeria

Aniebiet J. Etuk & Michael O. Essien — volume 10, issue 2 — pp. 61-67