Sociological Foundation of Marketing and Implications for Consumer Behaviour

Marketing Sociology Norms Society Social Groups Reference Groups Family Life Cycle

Abasiama Mfon & Ime Bassey — volume 3, issue 1 — pp. 32-39

McNAIR’S Wheel of Retailing Theory; Implication for Nigerian Small Scale Businesses

Wheel of Retailing Marketing Accordion Theory Retail Evolution Retail Management

Aniebiet Etuk, Anietie Akpan & Efiong Etuk — volume 2, issue 1 — pp. 67-72