Marketing of Educational Services and School Image of Private Secondary Schools in Akwa Ibom State, Nigeria

Marketing Educational Services School Image Private Schools Akwa Ibom State

Ediongsenyene F. Akpan — volume 9, issue 2 — pp. 16-28

Sociological Foundation of Marketing and Implications for Consumer Behaviour

Marketing Sociology Norms Society Social Groups Reference Groups Family Life Cycle

Abasiama Mfon & Ime Bassey — volume 3, issue 1 — pp. 32-39

McNAIR’S Wheel of Retailing Theory; Implication for Nigerian Small Scale Businesses

Wheel of Retailing Marketing Accordion Theory Retail Evolution Retail Management

Aniebiet Etuk, Anietie Akpan & Efiong Etuk — volume 2, issue 1 — pp. 67-72