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Keyword: Digital Marketing Strategies

Cross-Border Digital Marketing Strategies in Emerging Market: A Case Study of Zenith Bank’s Expansion into Ghana

Cross Border Marketing Digital Marketing Strategies Emerging Markets Social Media Engagement Sem Localized Website Content Mobile Marketing Campaigns Financial Services Market Penetration Zenith Bank Ghana

Udoka I. Francis & Aniebiet J. Etuk — volume 10, issue 3 — pp. 105-115