Consumer Survival Buying Behaviour during Inflation: An examination of Brand Switching among Customers of EFGMARTS, Uyo Metropolis, Nigeria

Inflation Consumer Behaviour Survival Buying Behaviour Brand Switching Price Sensitivity Customer Loyalty Efg Marts.

Cornelius Iniobong Ibanga — volume 11, issue 4 — pp. 189-203

Influence of Brand Loyalty Programs on Customer Retention of MTN Nigeria Service Centres in Akwa Ibom State, Nigeria

Brand Loyalty Programs Customer Retention Airtime Bonuses Data Gifts Device Discounts Mtn Nigeria Akwa Ibom State Customer Loyalty

Udoka I. Francis & Aniebiet J. Etuk — volume 10, issue 2 — pp. 36-45