WhatsApp Business App and Customer Retention of Thrift Vendors in Uyo Metropolis, Nigeria: A Conceptual Review

Customer Engagement Customer Retention Social Commerce Thrift Vendors Whats App Business

Idiongo Mark Anthony — volume 11, issue 4 — pp. 204-216

Employee and Customer-based Engagements as a Competitive Advantage: A Study of Selected Downstream Gas Distribution Companies in Nigeria

Competitive Advantage Customer Engagement Employee Engagement Primary Stakeholder Stakeholder Engagement.

Olumuyiwa David Owoseni, Abdul-Hameed Adeola Sulaimon & Zulikat Wuraola Abiola — volume 11, issue 3 — pp. 75-92