Brand Personality and Customer Loyalty of Indomie Noodles’ Super Pack in Uyo Metropolis.

Brand Personality Sincerity Competence Excitement Consumer Loyalty Indomie Noodles Super Pack

Emem George Udoekpo — volume 11, issue 5 — pp. 42-56

Experiential Marketing and Consumer Loyalty in Akwa Ibom State: Evidence from Champion Lager Beer

Experiential Marketing Consumer Loyalty Sensory Activations Intellectual Brand Encounters Champion Beer

Patrick Imoh-Ita — volume 11, issue 4 — pp. 255-259