Consumer Survival Buying Behaviour during Inflation: An examination of Brand Switching among Customers of EFGMARTS, Uyo Metropolis, Nigeria
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Cornelius Iniobong Ibanga — volume 11, issue 4 — pp. 189-203Consumer Perceived Risk in Online Shopping Among Students of University of Benin, Edo State
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Clara Chika Ngerem & Martins Ehichoya — volume 10, issue 4 — pp. 13-23Neuro Marketing: A Review
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Okokon Attih — volume 3, issue 2 — pp. 145-149Consumer Behaviour Models: Insights and Implications for Public Policy Debate
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Nkanikpo I. Ibok & Aniebiet Etuk — volume 3, issue 1 — pp. 136-152