Ambient Factors and Consumer Purchase Decision of Fast Food Stores in Akwa Ibom State, Nigeria.

Colour Music Lighting Consumer Purchase Decision Fast Food Store Akwa Ibom State

Raphael S. Bassey, Imoh C. Uford & Abasiama A. Mfon — volume 10, issue 2 — pp. 124-132

Packaging and Consumers' Brand Loyalty of Fast Moving Consumer Goods

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Joseph A. Anyadighibe — volume 9, issue 1 — pp. 200-213