Digital Transformation and Brand Engagement in Developing Economies: A Critical Analysis of Coca-Cola’s Online Platform Strategies for Enhancing Customer Engagement in Nigeria

Digital Transformation Consumer Engagement Social Media Digital Technology Customer Experience Coca Cola Nigeria Developing Economies

Charles B. Bassey & Aniebiet J. Etuk — volume 10, issue 2 — pp. 78-87

Influence of Global Marketing Dynamics on Viral Strategies of Coca-Cola Company in Nigeria

Global Marketing Dynamics Viral Strategies Coca Cola Nigeria

Aniebiet J. Etuk & Michael O. Essien — volume 10, issue 2 — pp. 61-67