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Keyword: Celebrity Endorsement

Influencer Marketing and Customers' Adoption of Financial Technology Services

Influencer Marketing Content Marketing Celebrity Endorsement Influencer Product

Joy S. Akpan & Joseph A. Anyadighibe — volume 11, issue 2 — pp. 102-108
Word of Mouth Communication and Women’s Perception of Family Planning in Akwa Ibom State

Word of Mouth Communication Women’s Perception Family Planning Methods Referral Celebrity Endorsement Source Credibility Akwa Ibom State

John D. Asangaeneng, Nkanikpo I. Ibok, Okokon B. Attih & Abasiama A. Mfon — volume 10, issue 4 — pp. 103-111