Celebrity Endorsements and Brand Awareness of Betking in Abak Metropolis, Nigeria
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Kufre Robert Ekpenyong — volume 11, issue 5 — pp. 31-41Influencer Marketing and Customers' Adoption of Financial Technology Services
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Joy S. Akpan & Joseph A. Anyadighibe — volume 11, issue 2 — pp. 102-108Word of Mouth Communication and Women’s Perception of Family Planning in Akwa Ibom State
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