Brand Equity and Consumer Purchase Decision of Heineken Lager Beer in Delta State, Nigeria

Purchase Decision Brand Loyalty Brand Association Brand Awareness Heineken Lager Beer

Oghenenyerhovwo R. Inoni — volume 9, issue 2 — pp. 147-159

Packaging and Consumers' Brand Loyalty of Fast Moving Consumer Goods

Packaging Colour Material Size Information Brand Loyalty

Joseph A. Anyadighibe — volume 9, issue 1 — pp. 200-213