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Celebrity Endorsement Celebrity Popularity Celebrity Credibility Endorsement Frequency Brand Awareness Bet King

Kufre Robert Ekpenyong — volume 11, issue 5 — pp. 31-41

Brand Equity and Consumer Purchase Decision of Heineken Lager Beer in Delta State, Nigeria

Purchase Decision Brand Loyalty Brand Association Brand Awareness Heineken Lager Beer

Oghenenyerhovwo R. Inoni — volume 9, issue 2 — pp. 147-159