Social Media Engagement and Performance of Small and Medium Scale Enterprises (SMEs) in Akwa Ibom State
Social Media Engagement Content Creation and Sharing Brand Building and Awareness Networking and Collaboration Performance Small and Medium Scale Enterprises Akwa Ibom State
Justine S. Offong, Sunday J. Akpan & Abasiama A. Mfon — volume 10, issue 2 — pp. 141-148Ambient Factors and Consumer Purchase Decision of Fast Food Stores in Akwa Ibom State, Nigeria.
Colour Music Lighting Consumer Purchase Decision Fast Food Store Akwa Ibom State
Raphael S. Bassey, Imoh C. Uford & Abasiama A. Mfon — volume 10, issue 2 — pp. 124-132Influence of Brand Loyalty Programs on Customer Retention of MTN Nigeria Service Centres in Akwa Ibom State, Nigeria
Brand Loyalty Programs Customer Retention Airtime Bonuses Data Gifts Device Discounts Mtn Nigeria Akwa Ibom State Customer Loyalty
Udoka I. Francis & Aniebiet J. Etuk — volume 10, issue 2 — pp. 36-45Celebrity Characteristics and Customer Patronage of Betking Nigeria in Akwa Ibom State
Celebrity Characteristics Customer Patronage Betkings Akwa Ibom State Nigeria.
Edidiong E. Philip, Aniebiet J. Etuk & Imoh C. Uford — volume 10, issue 2 — pp. 149-159Traditional Information Communication Practices of the Annang People of Ikot Ekpene Local Government Area of Akwa Ibom State, Nigeria
Communication Practices Oratory Tradition Traditional Information Ikot Ekpene Lga The Annang People Akwa Ibom State Nigeria
Iniobong M. Akai, Edidiong Akpan-Atata & Unwana I. Udoh — volume 10, issue 1 — pp. 279-293