Cross-Border Digital Marketing Strategies in Emerging Market: A Case Study of Zenith Bank’s Expansion into Ghana
Journal Article

Udoka I. Francis & Aniebiet J. Etuk

Cross-Border Marketing Digital Marketing Strategies Emerging Markets Social Media Engagement SEM Localized Website Content Mobile Marketing Campaigns Financial Services Market Penetration Zenith Bank Ghana

Volume 10, Issue 3 — pp. 105-115 | DOI: 10.61090/aksujomas.10309

Influence of Brand Loyalty Programs on Customer Retention of MTN Nigeria Service Centres in Akwa Ibom State, Nigeria
Journal Article

Udoka I. Francis & Aniebiet J. Etuk

Brand Loyalty Programs Customer Retention Airtime Bonuses Data Gifts Device Discounts MTN Nigeria Akwa Ibom State Customer Loyalty

Volume 10, Issue 2 — pp. 36-45 | DOI: 10.61090/aksujomas.2025.10204