Influence of Brand Loyalty Programs on Customer Retention of MTN Nigeria Service Centres in Akwa Ibom State, Nigeria
Journal Article

Udoka I. Francis & Aniebiet J. Etuk

Brand Loyalty Programs Customer Retention Airtime Bonuses Data Gifts Device Discounts MTN Nigeria Akwa Ibom State Customer Loyalty

Volume 10, Issue 2 — pp. 36-45 | DOI: 10.61090/aksujomas.2025.10204