Entrepreneurial Marketing Strategies and the Performance of Small and Medium Enterprises (SMEs) in Uyo Metropolis, Akwa Ibom State
Journal Article

Raphael M. Mark & Aniebiet J. Etuk

Entrepreneurial Marketing Strategies product strategy customers patronage promotion strategy profitability price strategy market share

Volume 9, Issue 1 — pp. 129-153 | DOI: 10.61090/aksujomas.9107