Influencer Marketing and Customers' Adoption of Financial Technology Services
Journal Article

Joy S. Akpan & Joseph A. Anyadighibe

Influencer marketing content marketing celebrity endorsement influencer product

Volume 11, Issue 2 — pp. 102-108 | DOI: 10.61090/aksujomas.11208

E-Payment and Online Shopping Behaviour of University of Calabar Students
Journal Article

Joy S. Akpan & Joseph A. Anyadighibe

E-payment e-wallet mobile payment net banking debit card online shopping

Volume 11, Issue 2 — pp. 90-101 | DOI: 10.61090/aksujomas.11207

Culture and Consumption of Consumer Products in Cross River State, Nigeria
Journal Article

Patience A. Ekpo, Joseph A. Anyadighibe & Joy S. Akpan

Cultural cultural value cultural norms traditional beliefs consumer products

Volume 11, Issue 1 — pp. 62-72 | DOI: 10.61090/aksujomas.11105

Packaging and Consumers' Brand Loyalty of Fast Moving Consumer Goods
Journal Article

Joseph A. Anyadighibe

Packaging colour material size information brand loyalty

Volume 9, Issue 1 — pp. 200-213 | DOI: 10.61090/aksujomas.9110

Relationship Marketing and Customer Loyalty of Deposit Money Banks: A Post Covid-19 Pandemic Survey in Calabar, Nigeria
Journal Article

Joseph A. Anyadighibe, Nsobiari F. Awara, Akabomita C. Mkpang & Benjamin E. Ekom

Relationship Marketing Service quality/performance Loyalty COVID- 19

Volume 8, Issue 1&2 — pp. 129-149 | DOI: 10.61090/aksujomas.2023.010