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Volume 8, Issue 1&2 — pp. 168-187 | DOI: 10.61090/aksujomas.2023.012Sociological Foundation of Marketing and Implications for Consumer Behaviour
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Marketing Sociology Norms Society Social groups Reference groups Family life cycle
Volume 3, Issue 1 — pp. 32-39Supply and Demand Chain Management and Operational Efficiencies of Brewerying Firms in Nigeria: A Study of Champion Breweries Uyo
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