Socio-Cultural Factors and Brand Patronage of TECNO Products in Uyo Metropolis, Akwa Ibom State
Journal Article

Godstime Donatus Asuquo, Imoh C. Uford & Abasiama A. Mfon

Socio-cultural factors Peer group influence Social norms and customs Family affiliation Brand patronage and TECNO

Volume 11, Issue 5 — pp. 71-81