Digital Transformation and Brand Engagement in Developing Economies: A Critical Analysis of Coca-Cola’s Online Platform Strategies for Enhancing Customer Engagement in Nigeria
Journal Article

Charles B. Bassey & Aniebiet J. Etuk

Digital Transformation Consumer Engagement Social Media Digital Technology Customer Experience Coca-Cola Nigeria Developing Economies

Volume 10, Issue 2 — pp. 78-87 | DOI: 10.61090/aksujomas.2025.10208