Service Quality Delivery and Customers Patronage of Eateries
Journal Article

Aniebiet Etuk, Joseph A. Anyadighibe, Maurice S. Ezekiel & Arobor F. Adima

Service quality delivery convenience customization staff competence service innovation quality of ingredients and customers’ patronage

Volume 8, Issue 1&2 — pp. 11-28 | DOI: 10.61090/aksujomas.2023.002

Marketing and Entrepreneurship Content in Born Global Firms: An Entrepreneurial Marketing Approach to Modern Business Development
Journal Article

Aniebiet Etuk & Abasiama Mfon

Born-global entrepreneurial marketing value creation multinationals business development

Volume 4, Issue 1 — pp. 18-25

Consumer Behaviour Models: Insights and Implications for Public Policy Debate
Journal Article

Nkanikpo I. Ibok & Aniebiet Etuk

Consumer Behaviour Modeling Insights Implications Public Policy Debate

Volume 3, Issue 1 — pp. 136-152

McNAIR’S Wheel of Retailing Theory; Implication for Nigerian Small Scale Businesses
Journal Article

Aniebiet Etuk, Anietie Akpan & Efiong Etuk

Wheel of retailing Marketing Accordion theory retail evolution retail management

Volume 2, Issue 1 — pp. 67-72

Supply and Demand Chain Management and Operational Efficiencies of Brewerying Firms in Nigeria: A Study of Champion Breweries Uyo
Journal Article

Aniebiet Etuk, Glory Basil & Ime Bassey

Supply and Deman Operational Efficiencies

Volume 1, Issue 2 — pp. 91-103