Marketing and Entrepreneurship Content in Born Global Firms: An Entrepreneurial Marketing Approach to Modern Business Development
Journal Article

Aniebiet Etuk & Abasiama Mfon

Born-global entrepreneurial marketing value creation multinationals business development

Volume 4, Issue 1 — pp. 18-25

Sociological Foundation of Marketing and Implications for Consumer Behaviour
Journal Article

Abasiama Mfon & Ime Bassey

Marketing Sociology Norms Society Social groups Reference groups Family life cycle

Volume 3, Issue 1 — pp. 32-39