Word of Mouth Communication and Women’s Perception of Family Planning in Akwa Ibom State
Journal Article

John D. Asangaeneng, Nkanikpo I. Ibok, Okokon B. Attih & Abasiama A. Mfon

Word of Mouth Communication Women’s Perception Family Planning Methods Referral Celebrity Endorsement Source Credibility Akwa Ibom State

Volume 10, Issue 4 — pp. 103-111 | DOI: 10.61090/aksujomas.10410

Social Media Engagement and Performance of Small and Medium Scale Enterprises (SMEs) in Akwa Ibom State
Journal Article

Justine S. Offong, Sunday J. Akpan & Abasiama A. Mfon

Social Media Engagement Content Creation and Sharing Brand Building and Awareness Networking and Collaboration Performance Small and Medium Scale Enterprises Akwa Ibom State

Volume 10, Issue 2 — pp. 141-148 | DOI: 10.61090/aksujomas.2025.10214

Social Media Marketing and Customer Patronage of Small and Medium Scale Enterprises in Uyo Metropolis, Akwa Ibom State
Journal Article

Michael M. Japhet, Imoh C. Uford & Abasiama A. Mfon

Social Media Marketing Facebook X Instagram Customer Buying Behaviour Small and Medium Scale Enterprises Uyo metropolis

Volume 10, Issue 2 — pp. 133-140 | DOI: 10.61090/aksujomas.2025.10213

Ambient Factors and Consumer Purchase Decision of Fast Food Stores in Akwa Ibom State, Nigeria.
Journal Article

Raphael S. Bassey, Imoh C. Uford & Abasiama A. Mfon

Colour Music Lighting Consumer Purchase Decision Fast Food Store Akwa Ibom State

Volume 10, Issue 2 — pp. 124-132 | DOI: 10.61090/aksujomas.2025.10212

Service Marketing Issues: A Review
Journal Article

Okokon Attih, Iniabasi J. Ikpe & Abasiama A. Mfon

Service marketing Characteristics of services Service marketing mix elements

Volume 2, Issue 1 — pp. 19-22