Economic Challenges, Entrepreneurship and Orientation of Costume Production in a Recessed Contemporary Economy

The need to regenerate entrepreneurial consciousness in along with scholarship to tackle unprecedented social threats has reflected that there are measures to take and curtailed recession to its barest minimum, which the identification of human nature in natural desires along with their attitude to esteem, love and outlook has opened some gaps for scholarly engagement. Drawing from Peter Drucker’s conception of Market Orientation Theory, which explains the basis for adaptation and survival through productivity entrepreneurship, this paper uses qualitative approach to discuss economic challenges, entrepreneurship and orientation of costume production in a recessed economy. Findings show that a recessed economy is a period people focus only on survival, ignoring savings and investment due to challenges. Even as situation goes hard, the need to appear attractive for esteem and admiration is constant, making dressing and body accessories a viable adventure for the costume to engage at all time. The challenges of initiative, finance, innovation and investment can bring down the progress of a costume designer, while creativity, investment, innovativeness, currency to design trends and customer demands elevate costume business to a relevant practice that can protect existence and investment in a recessed economy. The study concludes that a designer who devotes his mind to entrepreneurship in tandem with design principle is unrestricted at all times. It recommends that Nigerians should focus on human nature to identify the gaps in human needs from natural inducement to create products that intensify a constant entrepreneurial command to counteract the menace of recession in Nigeria.