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Strategic Intelligence Management and Non-Financial Performance of Insurance Companies in South-East, Nigeria

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Abstract

This study investigated the influence of strategic intelligence on the non-financial performance of insurance companies in South-East Nigeria. A survey research design was employed, and the study population comprised seventy-seven employees of the selected insurance companies, who also constituted the sample size. The hypotheses were tested using simple linear regression analysis. The empirical findings indicated that business intelligence exerted a significant positive effect on the non-financial performance of insurance companies in South -East Nigeria. Similarly, competitive intelligence demonstrated a significant positive influence on their non-financial performance. Consequently, the study concluded that strategic intelligence has a significant positive impact on the non-financial performance of insurance companies in the region. It was therefore recommended that insurance companies in South-East Nigeria adopt advanced business and competitive intelligence systems to strengthen non-financial outcomes, particularly in areas such as customer experience, operational efficiency, decision-making, market analysis, competitor tracking, and innovation.


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