The study examined modern factors determining the preference for public universities
in Southwest, Nigeria considering undergraduate students across the Southwest
region. A descriptive survey research design was adopted for the study. The
population of the study comprises the entire malt drink consumers. The study
employed sample size of 360 through random sampling. Primary data used for the
study were gathered through the administration of well-structured questionnaire.
Data gathered were analyzed using regression model. The study found that location
positively and significantly affect preference for public universities in Southwest,
Nigeria; Moreso, academic programme was found positive and significant on
preference for public universities in Southwest, Nigeria; Furthermore, reputation was
found positive and significant on preference for public universities in Southwest,
Nigeria; finally, finance was found positive and significant on preference for public
universities in Southwest, Nigeria. Thus, it concluded that location, academic
programme, reputation and finance positively affects preference for public
universities in Southwest, Nigeria.
