Evaluation of Needs Theory of Motivation on Employee Productivity in Ashaka Cement Company Plc

This study evaluated the needs theory of motivation on employee productivity in Ashaka cement company Plc. The study adopted a survey approach. The population of this study is 498 and sample size of 222 was drawn using Taro Yamene’s statistical formula. Simple random sampling technique was used to select respondents across the five departments in the company. Correlation and regression analysis were used and findings reveal that there is a strong correlation between the Existence and Relatedness Needs and the Company’s total output and employee attitude but a weak correlation between Alderfers’ ERG Needs theory and employee commitment in Ashaka Cement Company Plc. The study concludes that there is a significant positive relationship between Adelfer’s Existence and Relatedness Needs and employees of Ashaka Cement Company, but weak relationship between the Growth Needs and the dependent variables (output, employee attitude and commitment). The study recommended that Ashaka Cement Company Plc. Should give a special attention to the Growth Needs as this will ginger managers to do more towards the improvement of employee productivity.