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Influence of Television Programmes on Information Utilization in Oil Producing Communities in South South Zone Nigeria

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Abstract

This study was designed to determine the influence of television programmes on information utilization in oil producing communities of Akwa Ibom State and Rivers State. The study adopted a survey research design 1540 respondents selected from the eight-core oil producing communities of Akwa Ibom and Rivers States. Two research developed instruments, Information Strategies and Utilization Questionnaire (ISUQ) and Information Strategies and Utilization Interview Schedule (ISUIS), with reliability coefficients, 0.86 and 0.82 respectively, were used in collecting data. The results of data analysis simple using percentages and chi-square statistics showed that television programmes on information strategies were statistically significant at p< .05 level. Consequent upon the findings, it was concluded television is one of most effective strategies for disseminating information in oil producing communities. It was therefore recommended that television programme should effectively employed in disseminating information to the people of oil producing communities.


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